Strategic Planning

Our Strategic Planning Services Help You Clarify, Prepare and Manage Your Future Growth

Next level strategic planning servicesDo you have a written strategic plan? How about a marketing plan? If you do, when was the last time you reviewed or updated them? Were they used only as part of your business plan to get financing or are you using them as a road map to your success?

Not having a written strategic or marketing plan is like driving a race car with the pedal to the metal and the windshield painted black—you don’t know when to turn and are sure to crash.  That’s why you need us.

We can help you clarify your vision and mission, and reach your goals. No fluff, B.S. or other esoteric nonsense… just clear, deliverable, manageable action steps that take your business to the next level and beyond!

Five Reasons Why You Should Consider Using Our Strategic Planning Services

  1. Tomorrow’s business is DIFFERENT from today’s business.
    The business you have today is from your marketing efforts you did in the past. Tomorrow’s business will come from the decisions that you make (or don’t make) today. A strategic marketing plan helps you make the most of your marketing budget. There are no plateaus in business — you are either growing or dying . . . especially in today’s economy and competitive marketplace.
  2. MANAGING tomorrow’s business is different.
    You have two basic scarce resources — time and money. Your business has at least one person or an entire department devoted to the management of the accounting transactions to create your financial reports, right? Of course. Which direction are financial reports looking — forward or backward? Backward. While important, financial reports show you the results of how well you managed your organization’s time and money in the past. A strategic marketing plan is the road map of where you want to go in the future because tomorrow’s business is different.
  3. CHANGE is inevitable.
    Think about your business. What changes have taken place in the last year? What about in the last five years? There is one thing you can count on and that’s change.  Having a strategic marketing plan helps you anticipate and plan for change so you are not as likely to be caught off guard. Your marketing plan is a living document and should be reviewed and modified according to the changes in your business, industry and markets.
  4. You have more VARIABLES to consider than ever before.
    With information on the planet doubling every year, you face new challenges at a rapid pace. There are internal and external forces that act on your business and having a marketing plan helps you to ask the right questions to focus your efforts and when implemented, ensures that you remain competitive and profitable.
  5. Your marketing plan COMMUNICATES the vision, mission and action steps to everyone in your organization.
    Take a moment and review the list of “marketing mix” variables below. Put them in order of how YOU feel they would rank from most important to least important.

    • Product or Service
    • Price
    • Place (distribution channel)
    • Promotion
    • Customer
    • Sensitivity
    • Customer Service
    • Customer Satisfaction

Now, if you asked everyone in your business, or at least your marketing and salespeople, to rank these variables, would all the lists be the same? Probably not. Having a marketing plan helps get everyone and everything moving in the most advantageous direction. The very process of creating it and putting it in writing helps to clarify and prepare you for managing the future growth of your business.

Develop a Clear Strategy for Your Technology Service and Support Operation

We help industry leading service and support operations set their strategic goals, improve operational efficiency and drive world class levels of performance, while improving customer satisfaction and loyalty.

Our proven strategic planning methods leverage input from key decision makers within the organization, interviews with individual contributors and discussions with key customers to develop the strategic plan and align organizational objectives for maximum business results. In addition, we will align the strategy with customer service industry standards and best practices to ensure your success.

Our team of executive level service professionals, each has over twenty years of industry experience covering Support, eService, Field Service and Professional Service operations. Our consultants are experts at helping your organization manage the rapid change and complexities inherent to technology service operations. They have spent their careers running service and support operations and solving the complex problems that challenge the industry.

Support Strategy Development

Service Strategies can help you create a comprehensive strategic plan, KPIs and goals to lead your organization to the next level of performance. The plan will provide a three to five year roadmap to guide your organizational development and help eliminate the chaos that can result from poor planning.

The customer service strategic plan will allow you to prepare for and implement the strategies and tactics necessary to achieve your organizational goals and objectives.

Our strategic planning process will take into consideration a number of critical factors associated with the service business including:

  • Market conditions that impact growth and service demand
  • The  state of the organization, performance gaps and areas for improvement
  • Service level targets necessary to meet customer satisfaction goals
  • Resource requirements to meet projected service demand
  • Staff training and development initiatives
  • A review of the Service offering portfolio
  • Service tools and systems to enhance efficiency and productivity
  • The financial plan for the organization
  • And more…

Our Approach
Our team will facilitate meetings, conduct research, identify requirements and gather the necessary data to develop the strategic plan for the service operation. We also create the planning documents and provide an executive presentation to communicate the strategy to senior management and the staff.